This campaign will seek to start a conversation around the common misconception that free range is gold standard among consumers and to broaden the understanding of pasture raised systems chicken and pastured eggs. With this collaborative campaign we are bringing together pasture raised farmers from around the state in an effort to initially start a conversation in the public, leading to a shift in consumer habits. In turn, this will create more consistent demand for the meat and eggs, and then ultimately push a widespread movement for industry to improve animal wellbeing, human health, and to improve the land we occupy in this crucial time in history.